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news:myth_--_reality_guild_mumbai [2011/01/07 06:28]
prayas
news:myth_--_reality_guild_mumbai [2011/02/06 03:52]
prayas
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 I have three works in the show. Work '​c'​ below was performed at the opening. I have three works in the show. Work '​c'​ below was performed at the opening.
  
-The works will be up here on the site soon. +The works will be up here on the site soon. In relation to Paper Tiger, they look at three systems of power and control: mass media and the advertising of luxury goods; psychotherapy and the self-improvement industries.
  
-a. **Even war has limits:** A modified version of the Space Invaders game (a classic arcade game) in which the confrontational process part of our social situation plays out and becomes a semiotic ​conflict in which accusations and cross-accusations are made easily. The game can be played with a joystick. Additional cross-accusations can be typed with a keyboard.+a. **Even war has limits:** A modified version of the Space Invaders game (a classic arcade game) in which the confrontational process part of our social situation plays out and becomes a linguistic ​conflict in which accusations and cross-accusations are made easily ​using different constructs and arrangements of words. The game can be played with a joystick. Additional cross-accusations can be typed with a keyboard
 + 
 +b. **The tiger is not a tiger (but don't tell):** This looks at data-mining,​ statistics and pattern-analysis as tactics used to produce knowledge and convey power. The process of psychological and sociological techniques being appropriated for desire-mapping,​ forecasting,​ and tightening the consumer noose is unraveled in the texts and in the functioning of the installation. 
 + 
 +A series of images load up on a screen. We can vote for the image on the left or on the right by pressing the corresponding button. Pressing both the buttons together will take us to the score-window,​ which shows which image was selected how many times. Selection, here is of course meant to signify desirability and cool-sensing. 
 + 
 +Desire of the people interacting with the installation is mapped as they select the images on the screen serially. The data of this desire is also mined along the day for analysis later in some work.
  
-b. **The tiger is not a tiger (but don't tell):** This looks at consumption-created social status. A series of images loading up on a screen. We can vote for the image on the left or on the right by pressing the corresponding button. Pressing both the buttons together will take us to the score-window,​ which shows which image was selected how  many times. Selection, here is of course meant to signify desirability and cool-sensing. A kind of literature-review of research on luxury objects and their marketing to consumers, is installed on the wall, around the screen. 
  
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